
SparkEffect’s proprietary research reveals the direct correlation between trust metrics and bottom-line performance
SparkEffect’s new research proves that trust is not just cultural aspiration, it’s a measurable system that powers the three metrics CHROs and senior HR leaders care about most: Retention, Reputation, and Revenue.
In this session, SparkEffect’s President & COO Kim Bohr will take you inside its cutting-edge study on organizational trust. This deep dive into our new research reveals a striking truth: companies that navigate disruption well don’t just safeguard trust, they actually grow it beyond baseline levels, unlocking stronger teams, stickier cultures, and more resilient performance. Those that stumble in crisis? They don’t just lose trust, they put their entire business at risk.
What You’ll Discover
- The trust-performance connection: How trust directly links to retention, reputation, and revenue
- The Disruption Dividend: Which leadership behaviors during change correlate with stronger engagement and faster recovery
- The Competitive Moat of Trust Elasticity: Why some organizations emerge from crisis stronger – and how to build that capacity now
Join Us
Connect with your peers and take away concrete data and actionable tools to aid in strategic clarity and organizational readiness.
Featured Panelist:

Kim Bohr
President & COO, Sparkeffect
Kim Bohr is the President of SparkEffect and a recognized authority in people-first business transformation. With over 25 years of executive experience, she helps leaders navigate complexity with strategy, empathy, and measurable impact. Formerly EVP at Fierce, Inc., and founder of The Innovare Group, Kim is also a published author, speaker, and podcast host of Courage to Advance.
She holds an International MBA from the University of Denver and is passionate about creating equitable opportunities inside and outside of business.